Basic Attention Token Blog

BAT Roadmap 2.0

Capitalizing on our user base and the success we have had with BAT adoption, we intend to make crypto and decentralized finance (DeFi) accessible and usable for everyone through the following efforts.


A month ago we announced an RFC&C for the THEMIS protocol which is meant to progressively decentralize the Brave/BAT Ads infrastructure, while providing users and advertisers with the ability to verify that the protocol is properly computing user rewards.

State of the BAT

Brave launched the Basic Attention Token (BAT) in May 2017 with the aim of realizing the vision executing on the mission of the Basic Attention Token white paper.

Token Economics: Considering “Token Velocity”

Various confusions about token velocity have been circulating in the blockchain community. The idea is that somehow slowing token velocity will increase the fiat exchange rate for the token. I was asked to look into this, and this paper is the result. TLDR, this...

Basic Attention Token

The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.