Two Blockchain Pioneers Join Forces to Reward Users for Attention and Help Brands Reach New Audiences Through Private Ads
Barcelona – Feb. 26, 2019 – Brave Software, an innovative privacy browser combined with a blockchain based digital advertising platform, and TAP Network, the first advertising and data network that connects brands to reward consumers directly using blockchain, today announced a partnership at Mobile World Congress that will allow Brave users to redeem Basic Attention Tokens (BAT) for real-world rewards offered by over 250,000 top brand partners in the TAP Network. Brave browser users who choose to view opt-in private ads from Brave’s brand partners are rewarded with BAT via Brave Rewards. This collaboration will be the first to integrate token utility redemption through the Brave browser as part of its global private ad platform.
As an opt-in option to the browsing experience, Brave’s existing desktop users can choose to view exclusive offers and ads from top brand advertisers to earn BAT. In turn, brand advertisers through the TAP Network will have the opportunity to reach a guaranteed engaged audience that has opted-in to viewing advertisements. TAP Network’s unique permissioned data and rewards technology has been called the “best disruptive pull marketing” and connected top brands such as Paramount Pictures and Red Bull to millions of consumers. Brave users will be able to redeem earned tokens for hotel stays worldwide, restaurant vouchers, exclusive entertainment experiences, as well as gift cards from top national brands including Amazon, Starbucks, Uber, Apple and many more. They will also be able to contribute to the Red Cross, Habitat for Humanity, World Wildlife Fund, and hundreds of other charitable causes via TAP Network. Brave will be extending this partnership to include mobile platforms by the end of 2019.
“Both the user and the advertiser lose in today’s digital advertising landscape, and with regulations like GDPR looming all over the world, this broken ecosystem simply cannot continue as we know it,” said Brendan Eich, CEO and co-founder of Brave Software. “We’re excited to welcome TAP Network as a partner for our ad platform that’s built completely on privacy, and together, reward users for their attention while opening doors for brands that are looking to connect ethically with new audiences.”
“Consumer data is being misused by major internet companies and TAP Network empowers consumers to directly take control of their own data and get rewarded from top brands,” said Lin Dai, co-founder and CEO of TAP Network, “We are excited to partner with Brave to further the mission of protecting consumer privacy, and rewarding users for participating in the advertising ecosystem.”
This partnership, part of Brave Ads, will be integrated in Brave’s desktop browser (macOS, Windows, Linux), as well as in the Android app (iOS will be available later) in the coming months. Brave is also working with several other ad networks and brands to integrate additional inventory in the Brave Ads catalog, including BuySellAds, AirSwap, Fluidity, ConsenSys, and Uphold.
For more information about Brave Ads, visit https://brave.com/brave-ads-waitlist/.
About Brave Software
About TAP Network
TAP Network is an advertising and data platform powered by blockchain technology, with a mission to give consumers control of their data and preserving their privacy while offering real rewards and monetization from brands and advertisers. TAP Network reaches millions of consumers and brings together top publishers, media companies and advertising industry partners. To learn more about TAP Network and its technology, visit https://tapnetwork.io.
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.