Digital advertising is broken.

It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers.

The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform.

This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance. 

The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.

Download Brave now and experience the first phase of the BAT ecosystem through Brave’s publisher contribution solution.

BAT团队

Brendan Eich

Brendan Eich

创始人兼首席执行官

Brian Bondy

Brian Bondy

创始人兼首席技术官

Yan Zhu

Yan Zhu

首席信息安全官

Ben Livshits

Ben Livshits

首席科学家

Brian Brown

Brian Brown

首席商务官

Bill Engles

Bill Engles

Chief Financial Officer

Brad Richter

Brad Richter

设计副总裁

Brian Clifton

Brian Clifton

工程副总裁

Jimmy Secretan

Jimmy Secretan

服务与运营副总监

Mandar Shinde

Mandar Shinde

BAT 生态系统产品副总裁

Johnny Ryan

Johnny Ryan

首席政策与产业关系官

Des Martin

Des Martin

业务发展与社区

Catherine Corre

Catherine Corre

公关部主管

Donny Dvorin

Donny Dvorin

销售主管

顾问

Ankur Nandwani

Ankur Nandwani

Brave Advisor; Previously: Coinbase, Lookout, Qualcomm
Zooko Wilcox

Zooko Wilcox

The Zcash Company, Least Authority; previously: Mojo Nation, DigiCash
Greg Badros

Greg Badros

Angel Investor; previously: Facebook, Google
Jon Bond

Jon Bond

The Shipyard; previously: Tomorro LLC, Kirshenbaum & Bond

Learn more about the team that’s building BAT support into the Brave browser.

Basic Attention Token

基本注意力代币是数字广告行业的全新货币,使用此代币可以支付内容商的内容费和用户的注意力,同时让广告商得到很理想的投资回报。