BAT: Powering the user-first attention economy

The Basic Attention Token (BAT) tokenizes the attention economy, introducing new ways for users, advertisers, and creators to earn, engage, and transact. The BAT Roadmap 3.0 grows BAT utility for the multichain world.

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BAT White Paper

On Token Velocity

Since 2017, BAT has grown in utility to tens of millions of users worldwide, nearly 2 million verified creators, and delivered commercial success in running thousands of ad campaigns from top brands within the Brave browser. Ranked as the 14th most distributed token by on-chain holders on Ethereum, BAT stands as one of the most widely adopted tokens in crypto. Now, with over 99% of its total 1.5 billion supply in circulation, BAT enters the next phase of broader adoption and utility. BAT is shaping the future of the user-first attention economy, including future developments like the Boomerang Protocol, a decentralized, privacy-preserving incentive system currently in research and development.

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BAT 3.0 ecosystem: coming in 2025

Brave Rewards 3.0

Multi-chain self-custody settlement options
New Offer Wall with exclusive perks for Rewards users & BAT holders
More ways to earn BAT: on-chain quests, draws, multipliers, and surveys

Expanding BAT Utility

Use BAT for Brave Premium (Leo, Talk, & VPN)
Pay with BAT on the Brave Merch Store & partner e-commerce platforms
Researching new BAT utility in AI

Creators & Community

More platforms, crypto domains, & network support for creators
On-chain subscription payments in BAT
Creator Growth Program: New tools, incentives, and expanded support
Ambassador-led initiatives to grow global adoption

Users earn BAT in Brave Rewards

Earn with your attention while protecting your privacy

With Brave Rewards, users can opt to earn BAT for viewing privacy-respecting ads in the Brave browser (with more options to earn currently in development).

Creators get more ways to grow and monetize

Users support creators on leading platforms for their content with the BAT they earn.

Join Verified Creator Network

Advertisers get a better return

Brave’s anonymous accounting lets advertisers on the Brave Ads platform see the effectiveness of their ads while still protecting user privacy. Future research initiatives, such as the Boomerang Protocol, aim to introduce decentralized, verifiable ad interactions while maintaining user privacy.

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First crypto application to have more than 1 million users

Brave Browser Global Usage

Monthly Active Users

Daily Active Users

Creator Network Growth

Verified Creators

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Our private ad network is a first of its kind

Active campaigns

Countries and counting

+400

Advertisers to date

We continue to work with some of the industry's biggest brands.

Ecosystem participants

BAT adoption is expanding across Web3, with growing integrations across DApps, Web3 gaming, creator platforms, and decentralized payment systems. From privacy-first ads to on-chain payments, BAT is powering the future of the attention economy.