Basic Attention Token Blog
We are making two announcements today. The first explains a change in the BAT funding levels and the second outlines our approach to smart contracts. Updated BAT Funding Levels Since announcing the BAT crowdsale, we have received tremendous support and interest. Both...read more
The Basic Attention Token crowdsale will begin on Wednesday, May 31, 2017, at approximately 8 am PDT / 3 pm GMT / 11 pm CT-China. The sale will last up to 30 days or until the cap of the equivalent in $15 million in ETH (fixed at contract push) is sold. The sale of...read more
We recently announced that the BAT distribution will include a “user growth pool.” Today, we are providing more details about how the user pool will help drive adoption. In addition, we are offering further information on how BAT use will find application beyond...read more
Today, we are announcing the amount, distribution and use of funds for the upcoming Basic Attention Token (BAT) sale. In the upcoming BAT crowdsale, we are targeting a raise of as much as $15 million and a cap of 1 billion tokens. We do not plan to have a follow-on...read more
Ad fraud is growing dramatically as no adequate solutions have appeared.The Basic Attention Token (BAT) seeks to radically reduce digital ad fraud, which is estimated to be $16B in 2017, according to a report released a few weeks ago by the World Federation of...read more
Today, we are announcing a new blockchain-based digital advertising platform using an innovative, Ethereum-based unit of exchange called the Basic Attention Token (BAT). The existing digital advertising marketplace injures key stakeholders. The introduction of BAT...read more
The Basic Attention Token is the new currency for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with an honest return on their investment.