Digital advertising is broken.
It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers.
In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform.
This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
Download Brave now and experience the first phase of the BAT ecosystem through Brave’s publisher contribution solution.
BAT Smart Contracts & EconomicsCo-founded Kerf Software. Machine Learning, Forecasting & Quantitative Finance
Brand & Interaction DesignPreviously: EFI/Fiery, Co-creator: eBeam & Luidia, Percipo. Advising Circullio
CommunicationsPreviously: AOL, Netscape
Previously: Co-founded Joyent. Deputy Editor WSJ, Brussels.
Ledger & Wallet SystemsPhD, UC Irvine. Creator: SNMP; Previously on the Internet Engineering Task Force
Electron & Chromium IntegrationsPreviously: J.D. Power, Korrelate
Automation & Wallet SystemsPreviously: Pulse360
Ad-Tech ExpertPreviously: OAO
Ben LivshitsImperial College, previously MSR
BAT Community Manager
Ankur NandwaniBrave Advisor; Previously: Coinbase, Lookout, Qualcomm
Zooko WilcoxThe Zcash Company, Least Authority; previously: Mojo Nation, DigiCash
Greg BadrosAngel Investor; previously: Facebook, Google
Jon BondThe Shipyard; previously: Tomorro LLC, Kirshenbaum & Bond
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.