Digital advertising is broken.
It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers.
In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform.
This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
Download Brave now and experience the first phase of the BAT ecosystem through Brave’s publisher contribution solution.
BAT TEAM
Brendan Eich
Founder & CEO
Brian Bondy
Founder & CTO
Yan Zhu
Chief Information Security Officer
Ben Livshits
Chief Scientist
Brian Brown
Chief Business Officer
Bill Engles
Chief Financial Officer
Brad Richter
VP of Design
Brian Clifton
VP of Engineering
Jimmy Secretan
VP of Services & Operations
Mandar Shinde
VP Product, BAT Ecosystem
Johnny Ryan
Chief Policy & Industry Relations Officer
Des Martin
Business Development & Community
Catherine Corre
Head of Communications
Donny Dvorin
Head of Sales
Advisors
Ankur Nandwani
Zooko Wilcox
Greg Badros
Jon Bond
Learn more about the team that’s building BAT support into the Brave browser.
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
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