Digital advertising is broken.

It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers.

The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform.

This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance. 

The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.

Download Brave now and experience the first phase of the BAT ecosystem through Brave’s publisher contribution solution.

BAT TEAM

Brendan Eich

Brendan Eich

Founder & CEO

Brian Bondy

Brian Bondy

Founder & CTO

Yan Zhu

Yan Zhu

Chief Information Security Officer

Ben Livshits

Ben Livshits

Chief Scientist

Brian Brown

Brian Brown

Chief Business Officer

Bill Engles

Bill Engles

Chief Financial Officer

Brad Richter

Brad Richter

VP of Design

Brian Clifton

Brian Clifton

VP of Engineering

Jimmy Secretan

Jimmy Secretan

VP of Services & Operations

Mandar Shinde

Mandar Shinde

VP Product, BAT Ecosystem

Johnny Ryan

Johnny Ryan

Chief Policy & Industry Relations Officer

Des Martin

Des Martin

Business Development & Community

Catherine Corre

Catherine Corre

Head of Communications

Donny Dvorin

Donny Dvorin

Head of Sales

Advisors

Ankur Nandwani

Ankur Nandwani

Brave Advisor; Previously: Coinbase, Lookout, Qualcomm
Zooko Wilcox

Zooko Wilcox

The Zcash Company, Least Authority; previously: Mojo Nation, DigiCash
Greg Badros

Greg Badros

Angel Investor; previously: Facebook, Google
Jon Bond

Jon Bond

The Shipyard; previously: Tomorro LLC, Kirshenbaum & Bond

Learn more about the team that’s building BAT support into the Brave browser.

Basic Attention Token

The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.