Digital advertising is broken.

It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers.

The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform.

This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance. 

The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.

Download Brave now and experience the first phase of the BAT ecosystem through Brave’s publisher contribution solution.

BAT TEAM

Brendan Eich

Brendan Eich

Founder, Vision, Strategy

Created JavaScript. Co-founded Mozilla & Firefox  
Brian Bondy

Brian Bondy

Co-Founder, Browser Engineering Lead

Previously: Khan Academy, Mozilla, Evernote 

 

Yan Zhu

Yan Zhu

Security & Privacy Engineering

EFF Fellow. Previously: Yahoo, Tor Project, HTTPS Everywhere, Privacy Badger  
Scott Locklin

Scott Locklin

BAT Smart Contracts & Economics

Co-founded Kerf Software. Machine Learning, Forecasting & Quantitative Finance
Bradley Richter

Bradley Richter

Brand & Interaction Design

Previously: EFI/Fiery, Co-creator: eBeam & Luidia, Percipo. Advising Circullio
Catherine Corre

Catherine Corre

Communications

Previously: AOL, Netscape
Brian Brown

Brian Brown

Go-to-Market

Previously: Co-founded Joyent. Deputy Editor WSJ, Brussels. 

Marshall Rose

Marshall Rose

Ledger & Wallet Systems

PhD, UC Irvine. Creator: SNMP; Previously on the Internet Engineering Task Force
Brian Johnson

Brian Johnson

Electron & Chromium Integrations

Previously: J.D. Power, Korrelate
Aubrey Keus

Aubrey Keus

Automation & Wallet Systems

Previously: Pulse360
Luke Mulks

Luke Mulks

Ad-Tech Expert

Previously: OAO
Ben Livshits

Ben Livshits

Imperial College, previously MSR
Jonathan Sampson

Jonathan Sampson

Developer Relations & Web Engineering

Previously: Microsoft  
Nejc Zdovc

Nejc Zdovc

Sr. Software Engineer

 
Jennie

Jennie

BAT Community Manager

Advisors

Ankur Nandwani

Ankur Nandwani

Brave Advisor; Previously: Coinbase, Lookout, Qualcomm
Zooko Wilcox

Zooko Wilcox

The Zcash Company, Least Authority; previously: Mojo Nation, DigiCash
Greg Badros

Greg Badros

Angel Investor; previously: Facebook, Google
Jon Bond

Jon Bond

The Shipyard; previously: Tomorro LLC, Kirshenbaum & Bond

Learn more about the team that’s building BAT support into the Brave browser.

The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.