Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.
In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
Download Brave now and experience the first phase of the BAT ecosystem through Brave's publisher contribution solution.
BAT TEAM
Brendan Eich
Founder, Vision, Strategy
Created JavaScript. Co-founded Mozilla & Firefox 
Brian Bondy
Co-Founder, Browser Engineering Lead
Previously: Khan Academy, Mozilla, Evernote
Yan Zhu
Security & Privacy Engineering
EFF Fellow. Previously: Yahoo, Tor Project, HTTPS Everywhere, Privacy Badger
Scott Locklin
BAT Smart Contracts & Economics
Co-founded Kerf Software. Machine Learning, Forecasting & Quantitative Finance
Bradley Richter
Brand & Interaction Design
Previously: EFI/Fiery, Co-creator: eBeam & Luidia, Percipo. Advising Circullio
Catherine Corre
Communications
Previously: AOL, Netscape
Brian Brown
Go-to-Market
Previously: Co-founded Joyent. Deputy Editor WSJ, Brussels.
Marshall Rose
Ledger & Wallet Systems
PhD, UC Irvine. Creator: SNMP; Previously on the Internet Engineering Task Force
Brian Johnson
Electron & Chromium Integrations
Previously: J.D. Power, Korrelate
Aubrey Keus
Automation & Wallet Systems
Previously: Pulse360
Luke Mulks
Ad-Tech Expert
Previously: OAO
Ben Livshits
Imperial College, previously MSR
Jonathan Sampson
Developer Relations & Web Engineering
Previously: Microsoft
Nejc Zdovc
Sr. Software Engineer
Jennie
BAT Community Manager
Advisors
Ankur Nandwani
Brave Advisor; Previously: Coinbase, Lookout, Qualcomm
Zooko Wilcox
The Zcash Company, Least Authority; previously: Mojo Nation, DigiCash
Greg Badros
Angel Investor; previously: Facebook, Google
Jon Bond
The Shipyard; previously: Tomorro LLC, Kirshenbaum & Bond
Learn more about the team that's building BAT support into the Brave browser.
The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
Basic Attention Token
Press?
press@basicattentiontoken.org
Questions?
info@basicattentiontoken.org
Terms of Service
Contributors / Publishers
Privacy Policy
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Jobs? We are hiring!
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