The BAT sale commenced today at approximately 7:30 AM PDT and quickly reached the cap of 156,250 ETH.

We look forward to developing the BAT to its fullest extent to enable a new blockchain-based digital advertising platform. Publishers, advertisers, and users all stand to benefit from a user-centric platform that supports web content. Some of this functionality is already prototyped in the Brave browser, using bitcoin and allowing users to opt-in to automated micro-donations to websites and account owners.

We are especially excited about the 300 million BATs available in the user growth pool. This resource will be used to incentivize users to join the platform, benefiting publishers and helping to ensure the success of the project.

We thank all interested parties. We appreciate your confidence in the BAT and we will provide additional updates in the coming days.

The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.