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Basic Attention Token Blog

BAT Funding Increase and Smart Contracts

BY Basic Attention Token | May 22, 2017

We are making two announcements today. The first explains a change in the BAT sale levels and the second outlines our approach to smart contracts.

Token Sale for BAT Begins May 31

BY Basic Attention Token | May 12, 2017

The Basic Attention Token sale will begin on Wednesday, May 31, 2017, at approximately 8 am PDT / 3 pm GMT / 11 pm CT-China.

Driving User Adoption and Extending the BAT Platform

BY Basic Attention Token | May 4, 2017

We recently announced that the BAT distribution will include a “user growth pool.” Today, we are providing more details about how the user pool will help drive adoption.

Reducing Digital Ad Fraud: A New Deal with BAT

BY Basic Attention Token | Apr 7, 2017

The Basic Attention Token (BAT) seeks to radically reduce digital ad fraud, which is estimated to be $16B in 2017, according to a report released a few weeks ago by the World Federation of Advertisers.

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