The Basic Attention Token is the new token for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with more in return for their ads.
In an effort to make BAT easier to use and easier to understand, Brave Software is working with Coinbase Earn, a product that allows users to earn utility tokens by viewing and completing educational tasks. $5 million, denominated in BAT, is being designated for this Coinbase Earn opportunity, and 100% of the BAT will go directly to users. Brave Software believes that offering educational content via Coinbase Earn will benefit not only our existing users, but will also educate individuals not yet exposed to blockchain assets. Full details are in the Coinbase blog. Check out the Coinbase Earn BAT Page.