Learn. Participate. 

What does BAT stand for and what is it?

Basic Attention Token. The BAT, a token based on the Ethereum technology, is a unit of exchange in a new Blockchain based digital advertising system. User attention is privately monitored in the Brave browser and publishers are rewarded accordingly with BATs. Users also get a share of BATs for participating.

What amount is being raised? What’s the cap of tokens? Will there be a follow-on offering?

We are targeting a raise of as much as $15 million and a cap of 1 billion tokens. We do not plan to have a follow-on offering. 

When does the Crowdsale happen?

The Basic Attention Token crowdsale will begin on Wednesday, May 31, 2017, at approximately 8 am PDT / 3 pm GMT / 11 pm CT-China. The sale will last up to 30 days or until the cap of the equivalent in $15 million in ETH (fixed at contract push) is sold. At that time of the sale, we will deploy the contract to the Ethereum network. The contract address will be revealed 2 days before the commencement of the sale. The exact time of the crowdsale is subject to a block number. That number will be announced as soon as we deploy it to the Ethereum mainnet. Approximately one week before we share the contract address we will make the contract available on the testnet for anyone to review.

What crypto-currencies are accepted in the crowdsale?

We will provide an answer soon.

What is the price of BAT?

We will provide an answer soon.

How can I participate?

We will provide an answer soon.

What do BATs represent?

BATs are tokens in a new Blockchain-based digital advertising platform. They are not refundable, nor are they securities or for speculation. There is no promise of future performance. There is no suggestion or promise that BAT has or will hold a particular value. BATs have no rights in the company and do not represent participation in the company. BAT tokens are sold as a functional good. Any value received by company may be spent without conditions. BATs are meant only for experts in cryptographic tokens and blockchain-based software systems.

How will tokens be distributed?

In the crowdsale, we plan to distribute tokens in the following proportion:

  • Tokens available for crowdsale: 70%
  • The BAT development: 20%
  • User growth pool: 10%

How will Brave use ETH raised during token launch?

The ETH received in the crowdsale will by used by Brave Software to build out the Blockchain-based digital advertising system, which uses BATs as a unit of exchange. Existing Brave investors will not receive any amount of ETH.

How will Brave store the funds?

Brave will use the standard Ethereum multisig wallet to store ETH.

Are BAT tokens transferable?

Crowdsale tokens are immediately transferable. Tokens used in the Browser may only be donated or used to pay publishers for premium content or for other services. Tokens may also be used by publishers for promotions.

The Basic Attention Token is the new currency for the digital advertising industry. It pays publishers for their content and users for their attention, while providing advertisers with an honest return on their investment.

Basic Attention Token

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