Pricing the BAT
BY Scott Locklin | May 30, 2017We received substantial feedback on the exchange rate for the BAT sale.
General
BAT Smart Contract Deployed
BY Basic Attention Token | May 29, 2017We are pleased to announce that the BAT smart contract is available on the Ethereum mainnet.
BAT Sale Overview and How to Participate
BY Basic Attention Token | May 26, 2017We are providing a summation of the Basic Attention Token sale details along with instructions on how to participate.
BAT Funding Increase and Smart Contracts
BY Basic Attention Token | May 22, 2017We are making two announcements today. The first explains a change in the BAT sale levels and the second outlines our approach to smart contracts.
Token Sale for BAT Begins May 31
BY Basic Attention Token | May 12, 2017The Basic Attention Token sale will begin on Wednesday, May 31, 2017, at approximately 8 am PDT / 3 pm GMT / 11 pm CT-China.
Driving User Adoption and Extending the BAT Platform
BY Basic Attention Token | May 4, 2017We recently announced that the BAT distribution will include a “user growth pool.” Today, we are providing more details about how the user pool will help drive adoption.
Announcing the Targeted Amount of the Upcoming Sale of Basic Attention Tokens
BY Basic Attention Token | Apr 24, 2017Today, we are announcing the amount, distribution and use of proceeds from the upcoming Basic Attention Token (BAT) sale.
Reducing Digital Ad Fraud: A New Deal with BAT
BY Basic Attention Token | Apr 7, 2017The Basic Attention Token (BAT) seeks to radically reduce digital ad fraud, which is estimated to be $16B in 2017, according to a report released a few weeks ago by the World Federation of Advertisers.
Announcing a new Blockchain-Based Digital Advertising Platform
BY Basic Attention Token | Mar 23, 2017Today, we are announcing a new blockchain-based digital advertising platform using an innovative, Ethereum-based token of utility called the Basic Attention Token (BAT).